May 31, 2022

6 Tips to Boost the Effectiveness of your Email Marketing Campaigns

Christa Theg
Written By: Christa Theg
If you just learning the ropes of email marketing or have been doing it for some time, here are some tips that can make your campaigns more effective! 


Hook your Audience Through Creating Interest 

Starting with the subject line of your email you want to grab the subscriber's attention! Once they have opened the email make sure to provide value. This can include educational material, stories, or steps the reader can take to get a result. Bottomline you must capture your reader's interest. 


Have a content strategy for your campaign and make sure that you aren't constantly sending your readers back to back offers! When your subscribers think that your primary goal is only to sell them something, they will never trust that you are genuinely interested in helping them. When your subscribers feel like they are just another prospect they are more likely to trash the email or unsubscribe from your list altogether. 


Create Content that Connects with Your Audience

 Make sure that your content connects with your audience! When the content is done strategically with a specific outcome in mind it's more likely to connect with your readers. If you are sending well-written strategic emails to the wrong customers, you will not see the results you are hoping for. Connecting with the wrong audience wastes your time and the time of those receiving the irrelevant offer. The main goal is to make sure that your campaigns are being seen by people who are interested in your offer.


Ask for Feedback

Asking for feedback creates connections with your audience that will make your relationship with them stronger. It will also give you insights into what your audience wants and needs. So keep your readers engaged by asking for opinions, suggestions, or feedback. Another way to get feedback that is passive is through tracking that will gather data about the number of people opening the emails, or clicking on the links inside the email. Both types of feedback are vital for you to keep growing and improving the effectiveness of your campaigns.


Make Sure Your Email Messages Mobile-Friendly! 

This is something that many marketers overlook! The format of an email change from computer, tablet, and phone! Your customers can access their email messages from almost anywhere on their tablets or cell phones. So now more than ever it's really importance to make sure that you are formatting your emails so that they are easy to read no matter what device you are using.  


Have the Unsubscribe Link Visible

Market research has shown that subscribers report feeling most comfortable when they feel that they have full control over their power to make decisions. Having an unsubscribe link visible shows your reader that the option is available to them and they have control over that decision. It has been reported that when the option to unsubscribe is hidden people become angry or frustrated. This leads to the exact opposite result that we are trying to achieve. 


Make Exclusive Offers to Your List Subscribers

Having offers that are only accessible through your email list is a great way to show gratitude to your subscribers. Through email, it is easy to send exclusive special offers, that are not offered anywhere else. You can offer discounts or any other deal that attracts your customers encouraging them to get what they need from you.


These tips can help you run an effective and successful email campaign. If you have found this helpful don't hesitate to share!