January 7, 2023

Landing Page: How Do I Make Them Convert?

There are several steps you can take to make your landing page more effective at converting visitors into customers or leads: 

  • Make sure your page has a clear and compelling value proposition. This is a statement that clearly explains what you offer and how it will benefit the visitor. 
  • Use a clean and uncluttered design. Avoid distractions and keep the focus on your value proposition. 
  • Use images and videos to illustrate your value proposition and engage visitors. 
  • Include social proof, such as customer testimonials or trust badges, to build trust and credibility. 
  • Make it easy for visitors to take action by including a prominent call-to-action (CTA) button and making the form short and simple. 
  • Test different versions of your page to see which elements are most effective at converting visitors. This can be done through A/B testing. 
  • Optimize for mobile devices, as more and more people are using their phones to browse the web. 
  • Ensure that your page loads quickly, as slow-loading pages can drive visitors away. 

 By following these tips, you can improve the effectiveness of your landing page and convert more visitors into customers or leads.

What service do I recommend for your landing pages?


Hands down, Aweber

 Aweber is a popular email marketing and autoresponder service that is widely used by businesses and individuals to manage their email marketing campaigns. 

There are loads of reasons that I point people to them but here are just a few on the surface:
  • Aweber is user-friendly and easy to use, making it suitable for people who are new to email marketing. It has a wide range of features, including templates, segmentation, automation, and integrations with other tools. 
  • Aweber has a good reputation for delivering emails to the inbox and has high delivery rates. It offers excellent customer support, including a knowledge base, video tutorials, and live support. 
  • Aweber has competitive pricing plans and offers a free trial for new users. 

Overall, Aweber is a reliable and feature-rich autoresponder service that can help businesses and individuals manage their email marketing campaigns effectively.