Effective email campaign takes more than just sending out promotional emails to your audience.
When done correctly it is a well-crafted transformational journey that on many levels that requires careful structuring and planning. In the planning process of your email campaign, be sure to consider the following six steps:
Step 1.
Develop the offer. Start building your email campaign with the offer in mind. Focus on what you are offering and how to make it interesting and relatable to your audience.
One way this can be done is by personally relating to your audience and sharing a personal experience.
Step 2.
To get the desired results make sure to choose your list carefully!
Depending on how you segment your list or if you segment your list, you will have to decide who will receive your emails.
Pro tip!
If you have other offers going on make sure you don't choose recipients that have been tagged campaigns that you've sent out in the recent past.
Think absence makes the heart grow fonder. When we are providing additional value to our audience and appropriately timed outreach our audience will look forward to seeing us in their inbox!
Step 3.
Writing your campaign sequence. When constructing your email letter make sure to highlight the offer in both the subject line and the body of the email.
Decide which links you want to insert an email you can click on.
Make sure that the links lead to offer pages that are coherent with the offer being presented in the email and please, please, please double check your links to make sure that they are active and working.
There is nothing worse than sending your audience to an inactive or broken link. Sending your audience to a broken link can impact how your audience feels about you and the level of trust they have for you.
Step 4.
Develop the "landing page". Create a sales page that will be presented to the recipient if they click.
The sales page will go into the details of the offer and bring the customer to make a decision to place the order.
Keep in mind that part of your landing page should help you measure the click-through rate.
Knowing how well your pages are converting is really important data to have for many reasons. Another thing to keep in mind is making sure that the messaging on your pages lines up with the messaging in your email campaign.
This can be the difference between making or losing customers and raving fans.
Step 5.
Setup the autoresponders or fulfillment emails.
Always remember to have your responder set up to work with the orders prior to sending out the campaign. Make sure you know exactly what process will be used.
For example, you might want to send an immediate auto-response to orders before actually processing the order. If you do, also write the sender of the autoresponder.
Step 6.
Finally, it's time to send the email!
You are now ready to send your emails to your audience. As you can see, an email campaign is more important than creating and sending the email.
Making sure you cover all the bases goes a long way to making your email promotion profitable.
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