In today's online marketplace there are many people promoting the same or very similar products.
So how can you cut through the noise?
The short answer is to position yourself as an authority who is trusted in the field, liked, and gets your customers their desired results.
It really is that simple
However, many marketers believe that the best strategy is to build their email campaigns strictly around their knowledge.
The idea is that "If I can show how knowledgeable about the product my prospects will feel comfortable and take me up on my offer".
Not realizing that people get bored when they read the same type of content consistently.
Which will ultimately decrease your overall open rates if you are not careful!
Now here is a little secret…
The most successful marketers do things differently.
They know how to connect with their customers on a personal level that makes them relatable.
The three simple ways to do this are by sharing relevant life stories, sharing candid experiences about the product or service, and having unique calls to action.
I have seen the power of using personal stories firsthand.
When done well a personal story will form a connection with your reader and get them invested with you as a person.
It allows your audience to see you as a person and someone who is relatable.
When you are connecting with personal stories talk about you and NOT your experience with what you are promoting!
The second way to get personal with your audience is to talk about your experience with the product or service.
This is where you can talk about your experience with what you are promoting.
When writing about your experience make it personal!
This is where you can talk about the results you have seen in your life and what made you want to share this solution with your audience.
Finally, let's talk about calls to action!
The most common calls to action tend to be the "Buy Now" and "Subscribe".
But what if you could give your audience calls to action that would have your audience opening every email?
You can do this by having calls to action in every email.
Meaning if your email is thought-provoking ask your audience to set aside time to really think about what was said.
Another great call to action is to ask your audience a question or for feedback.
These are only a couple of the ways to engage your email list.
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