 |
| Daniel Grenbom |
In a world full of creators, influencers and people who invest numerous hours every week into creating content, one might wonder why?
Why is content marketing so important and whether that can benefit his business?
Well, according to a recent study by HubSpot, 82% of marketers actively invest in content marketing. 51% of them publish content every day.
But first, what is content marketing?
The Content Marketing Institute defines it in the following way:
“Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customers."
And now that we have this part covered let’s dive deep into what I believe are the 4-most powerful benefits content marketing can have on your business.
1) It Helps You Position Yourself As An Expert - When you consistently show up with new, relevant information, others will start to understand a simple truth: that you're someone who knows what he is talking about. Otherwise, how would you even do that?!
This perception about you will make it easier for them to trust, and do business with you. They’ll also tend to value your opinion more, increasing your overall level of influence and ability to impact their lives.
2) More Opportunities To Connect - Everything you share and publish is an opportunity for someone else to read, think about you, and even reach out with questions, thoughts, or feedback.
Usually, when we start becoming more consistent with our posts, we will see a significant spike in the amount of communication we experience each day.
This will lead to more opportunities to serve our audience, as well as enroll them in our paid offers and services.
3) It Allows You To Educate Your Prospects - Many marketers nowadays leave a lot of money on the table by targeting hot prospects only.
Problem is, it’s a very competitive market.
But what if you could target a bigger pool?
One that is filled with potential clients?
What if you could invest some time into educating your followers on the opportunity, journey, and things they can do to get to their desired state.
Then, you'll slowly transition people from the ice-cold pool into the warm hot tub, from which you'll be able to offer them your paid services.
4) Reciprocity - A great way to stand out, get attention and build powerful connections along the way is to serve your audience better than anyone else.
One quick way to do that is to offer value. Help them get closer to their desired state.
Build a relationship with them and show them that you’re here to help. Invest some of your time in educating them.
This will allow you to build long-term business relationships with them, and ensure that once they do get to the warm hot tub and ready to take the next step, you’ll be the first person that will come to mind.
People buy from those they like, know and trust. And if you want people to take you up on your offers, you will need to show them how much you care.
Theodore Roosevelt once said: "Nobody cares how much you know until they know how much you care."
That’s it.
These are, in my opinion, the four most powerful hidden benefits that content marketing has to offer. It’s also important to mention that these are true for all businesses (At least the ones that rely on leads and sales)
I hope you found this useful and would love to hear your feedback below.