There are three things that absolutely must be done for you to achieve accelerated success in your online business.
It does not matter if you are marketing an offline business online, are a coach, service provider, course creator, or affiliate marketer. If you do these 3 things right - in the right order, you will find success knocking at your door.
Positioning
Your position is not just about what social media platform you are in or who is in your circle. While these are both important, they are not the most powerful piece. What makes your position powerful is creating your identity online. It is based in who your audience believes you to be.
As an example:
"Chad Nedland is the 'World's Best Profit Creation Strategist' in the online community today" When people see him pull profit strategies out of thin air they ask if he used to pull rabbits out of a hat! Known for uncovering hidden profit and unclogging cashflow clogs like a plumber on steroids, Chad will teach you to leverage time, resources and authority without you taking years to acquire them."
This is not something that you go and post everywhere. Instead this should sit where you can review it consistently. All of your marketing and content should be based around this identity. Consistency and congruence will go far in the online space.
1. Pre-Framing
In it's purest essence, pre-framing is creating the emotions and belief in your audience about you before they even see your sales message. This is often done before they even have an opportunity to interact with you directly in any way.
There are many ways to do this but my favorite is the interview. It is not just a random introduction. It is a very specific structure that actually walk the listener through a process psychologically. Very powerful when implemented right. This step alone has made me 10s of thousands of dollars in my businesses.
2. Indoctrination
Now that they understand who you are they understand just how amazing you are, it is time to get to work.
You can't act like the shallow guy at the club with rugged good looks who just asks the girls to go sleep with him in the first sentence!
It is the same in business, just because someone was attracted into your space, it does not mean they are ready to get personal and work with you.
Indoctrination is your courtship ritual. This is your opportunity to shine and truly demonstrate your ability to get them results and change their life or business in a powerful way.
If you want to drop the ball and skip this step then you must accept the mediocre results that the majority of your competitors have settled for. If that is you, please stop reading, I am not for you and there is nothing I can do to help you. Period.
Great! Your still here, let's get into the good stuff.
Psychologically, this is incredibly powerful as it allows you to build immense intrinsic value in the mind of your audience. It will position them to want to do business with you before you even give them an opportunity.
As this process happens it will increase your demand and ability to charge more for your services and offers.
That's great, Chad, But how do we do that?
Everything that happens before they opt-in to your space is pre-framing...everything that happens after that is indoctrination.
This would include; welcome videos, launch videos, webinars, masterclasses, and email campaigns.
Keep this in mind:
Your income is deeply impacted by the amount of good will you have created in the marketplace.
3. Conversion
This is another area that most people are getting wrong and it is costing them HUGE amounts of profit in their business. Conversion is not, I repeat not, closing a sale!
Conversion is the process in which people decide that they want to give you money in exchange for the value you give without sacrificing your positioning and goodwill.
You can spend years learning the craft of copywriting and ad creation or you can take the much faster and simpler route of becoming proficient in the process I just shared with you. Wise people like yourself know what is the right choice...
One is playing on our natural human psychology and the other is based in manipulation of others beliefs through the effective use and implementation of triggers.
The conversion process also has many different ways it can be accomplished, yet I always favor the direct 1-1 conversation as it is the most powerful form of human connection that we have access to.
It never ceases to amaze me that as marketers, most of you, will try and jump through hoops to avoid doing anything but what is most effective in your business.
I encourage you too try what is most effective by doing that which has been making sales and raising bank balances for decades.